PRACTICAL GUIDES
Planning a business messaging project
Start with your audience, the purpose of each message and the business event that triggers it.
Define the journey
Identify the information customers need, when it is useful and the system that holds it. Separate service notifications from promotional campaigns.
Agree the integration scope
Map the source application, authentication, request handling and operational ownership. Confirm supported delivery reporting with the product team.
Plan for exceptions
Discuss invalid numbers, retries, duplicate requests and failures. Agree what support teams can see and how an issue is escalated.
Prepare your brief
Bring your expected volume, markets, message types and intended timeline to a consultation.